Supima Sponsors Denim Designer of the Year at 2007 LA FASHION AWARDS

Written by: Buxton Midyette
Contact: Buxton Midyette
Email: buxton@supima.com

LOS ANGELES (July 19, 2007) – Denim is the fabric of choice for contemporary lifestyle, and Los Angeles is its global headquarters. Supima has chosen the Los Angeles Fashion Awards as the platform to recognize and honor the California denim designers and brands with the most impressive and consistent pursuit of excellence in design and production. Supima is the promotional organization of the US Pima Cotton industry, producers of Supima, the world’s finest cotton.

“Supima is pleased to create this award to celebrate the excellence and innovation in the denim,” said Buxton Midyette, vice president of marketing and promotions for Supima. “Designers continue to push boundaries and take denim into whole new looks, fits and end uses to meet consumer needs and desires. Supima’s unique combination of high strength and indulgent softness has made it the fiber of choice for many of these top designers. Supima is proud to partner with LA Fashion Awards to support the ongoing innovation in denim through this award.”

Supima joins Award-Level sponsors Moss Adams LLP and Wells Fargo Century in presenting a named Award at third annual Los Angeles Fashion Awards on October 26, 2007. The Orpheum Theatre in downtown LA is the official home of the 2007 LA Fashion Awards presented by Saturn. These Awards highlight the tastemakers and designers whose influence and creativity inspire the West Coast and drive worldwide trends. The slate of Nominees and Honorees in six categories will be announced at a VIP reception on July 25 at The Standard Hotel. The nominees for Supima Denim Designer of the Year will be announced at the end of August after an invitation-only Nominating Committee makes its recommendations to the ballot and votes on their top picks.

“From the founding of Levi’s at the turn of the last century, to recent branding phenoms like True Religion and perpetual visionaries like Adriano Goldschmied, California is denim’s de facto home base.” said event co-founder/producer Jennifer Üner. “We are thrilled to have Supima as our partner in celebrating denim’s finest. Supima is all about quality and they have a real respect for the those in the industry who set for themselves a higher standard.”