SUPIMA IS EVERYWHERE! Supima ad debuts on retailing's biggest day

NEW YORK -- It debuted today, Black Friday, on the TV screens in the back of taxis all over New York City.

On the most hectic and competitive shopping day of the entire year, Supima pointed potential customers toward its new unisex collection of T-shirts, henleys, and hoodies debuting in Bloomingdale's.

Soothing. Soft. Supima.

THE FINALISTS! Behind the scenes with Sachika as judges select the six finalists

NEW YORK -- Want to know what it was like to be part of the recent nail-biting finals to select the final six designers in Supima's third Competition for Emerging Designers?

Try logging on to the Sachika blog, where you'll read what designing twins To-Tam and To-Nya had to say about having their work critiqued by Supima's celebrity panel of judges.


And where you'll also see pictures of all six winners.

(And yes, the twins—seen at right posing with Fern Mallis and Ugly Betty star Mark Indelicato--will be in the finals!)

Stay tuned!

SUPIMA IN THE NEWS: Agave in Inc. Magazine

NEW YORK -- Usually we see Supima licensee Agave on the pages of fashion publications.

But this time it was different.

Agave’s parent company, Surf Cowboy Inc., was honored in Inc. Magazine's special issue--the Inc 500--as one of the fastest growing companies in 2007/2008. This achievement puts the Agave brand among an elite group that over the years has included Microsoft, Timberland, Patagonia, Jamba Juice, Oracle, and Under Armour.

Congratulations!

To read the citation online, click here.

SUPIMA IN GQ: First ad for the Supima Collection

NEW YORK -- The cover boy of the new GQ?

None other than Clint Eastwood.

All-American. Authentic. Strong yet soft. Sturdy. Classically styled. Never out of fashion.

And inside the issue, you'll see the first ad for the new Supima Collection launching at Bloomingdale's stores.

Also All-American. Authentic. Strong yet soft. Sturdy. Classically styled. Never out of fashion.

A point perfectly made.

SUCCESS WITH SUPIMA: Karen Sabag's bridal couture

NEW YORK -- Her bridal gown was the grand finale to Supima's most recent Competition for Emerging Designers.

Then it stopped fashion professionals dead in their tracks at the September edition of Premiere Vision.

Since then, Brooklyn-based designer Karen Sabag has been garnering press for her line of bridal couture. Here, a look at her latest.

SUPIMA TV: Taste of T

SUPIMA IN THE BLOGOSPHERE: Meet Enza Costa

LOS ANGELES -- Known for luxe, low-key use of the best-of-the-best fibers and fabrics, Canadian-born, Italian-inspired, L.A.-based designer Enza Costa started Rogue, her line of understated tops, with silk jersey and cashmere.

Then she added Supima to the line-up.

Now her Supima designs are becoming a staple at boutiques like Intermix and Merge, her tees are featured on celebs like Kristen Bell and Jennifer Lopez, and she's being featured in places like Paper Magazine's well-read fashion blog.

Earlier this year, in a Q&A with Paper's Zandile Blay, here's how she explained Rogue:

The clothes are beautiful -- what is your design philosophy in general?
The guiding principle is the female form. In general, silhouettes; a dance of seduction with how we wear our clothes, complimenting women's beauty and enhancing physical attributes. An outer layer of an inner expression bringing to the fore front the power and potency of the woman, healing deep insecure places.

What is the design process like for you?
The process for me is like being in the space between thoughts -- being led by creation coming into fruition.

What inspired you to launch this line?
My father, who passed away five years ago. I realized at that time how short life is. He taught me from example to live my passion.

Describe the Enza Costa woman.
An individual, timeless, classic, sexy, confident, of unique beauty. She is sophisticated, understands quality and chooses clothes that fit her life.

In your mind, what is the ideal setting for wearing these clothes?
I design blank canvases to be interpreted by the women wearing it for any setting or backdrop.

I absolutely love your name, where is it from?
Enza means descendant of an ancient city in Italy. Costa means coast in Italian.

What is your background?
I am of Italian descent -- both my parents are Italian. I am first generation Canadian. I grew up in Toronto. Lived and Studied in Florence. Found home four blocks from the ocean in Venice, California.

Prior to Enza Costa, were you in fashion?
At an early age I chose fashion as my medium of artistic expression. I came to L.A. because of an opportunity to start a T-shirt line called L.A. Made. A year later I started my own young contemporary dress line that grossed one million in its first season. After two years and life altering events I developed Enza Costa ROGUE.